Unified Marketing Messages
This session was the first socialization of an effort within Identity Commons to create Unified Marketing Messages. This effort arises out of a common problem -- our customers are confused by the multiple identity technology messages. By agreeing on a common set of principles and common aspects of different identity technologies, along with a common lexicon, we can infuence individual marketing departments to create more unifying value propositions that help increase market demand overall.
ID Commons Action Group Charter
Identity Commons Unified Messages Workgroup
Link to Notes -- this should be a link
Attendees
| Name | Affiliation | email address |
|---|---|---|
| Charles Andres | Information Card Foundation | candres@informationcard.net |
| Hank Mauldin | Cisco | |
| Dave Crocker | Brandenberg | |
| Lucy Lynch | ISOC | |
| Mary Ruddy | Meristic | |
| Alex Rosen | ||
| An Bui | self | |
| Cliff Gerrish | Schwab |
Didn't Attend but want to follow
| Name | Affiliation | email address |
|---|---|---|
| Judi Clark | DigitalIDcoach.com | coach@DigitalIDcoach.com |
Results: "Toward a Common Marketing Messages"
- Identity Commons is the right place for the industry to collaborate on common marketing messages.
- agreed upon terms
- Principles
- Relationship of Visible, and Invisible (to users) Identity Technologies
- Group chartered to create:
- Common terms, use examples
- Playing field basics; input to trade associations
- Links to specific product and industry details
- For users
- for Businesses
- For Marketing Departments
- For analysts
Next Steps: Continue to refine the definitions Get Open ID, ICF
