The New Privacy
Session Topic: If Personal Data Control = Privacy. Then…
Convener: Phil Wolff
Notes-taker(s): William McCusker
What can PDEC and others at this conference do to bring the rest of the privacy community into our space? For example privacy professionals at Kaiser, how do we get them interested in our privacy systems?
What are the benefits we can present to the privacy community?
• Risk avoidance (regulatory compliance, brand risk, loss avoidance)
• Waste Reduction
How to market to privacy professionals and is it really privacy professionals that we need to tap in to in order to further our collective goals i.e. gain support from businesses…
Status Quo for privacy/security professionals is ‘preventing fires’. How do we change this paradigm?
• Cost reduction – reduce cost of their job.
• Customer satisfaction
Pull versus Push (who should be our advocates?)
• Customer Driven*
• Internal Champions
o Blue Button
- Most positive response.