Personal Data Ecosystem Consortium (PDEC)

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Personal Data Ecosystem Consortium (PDEC) (T5G)

Convener: Kaliya

Notes-taker(s): John Biccum

Tags for the session - technology discussed/ideas considered: Personal Data Ecosystem

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:

Kaliya began by asking why attendees chose this session. Answers included:

  • Watching it evolve
  • Recently joined, communication, synergy, language (vernacular)
  • Awareness
  • Terms (vocabulary) are a challenge
  • Get latest info
  • Learn “How to…”
  • Learn about Business Models
  • Like to float to sessions, this one sounds interesting
  • Want to know what is on the forefront of identity
  • Want to know where to find information
  • Trying to start a company, want to learn about political , technical, privacy regulations that would affect my business
  • Like a challenge
  • Came because Kaliya is “fun”
  • Want to know history of development of PDEC
  • Session “Strongly recommended” by a colleague
  • Here to see if we should try to set up local chapters of PDEC


Kaliya “bucketized” all of these individual perspectives into three uber-buckets:

  • 1. PDEC History
  • 2. Economic models discussion
  • 3. What should PDEC do next, what can PDEC do better


History of PDEC

Drivers

  • World Economic Forum is interested in this subject
  • European Privacy Directives are a driver for the personal data ecosystem
  • NSTIC interested in this area


Activities:

  • Publishing the Journal
  • Start Up Circle
  • NSTIC business model workshop


Economic Models

What does the Market Look Like (and how do we define it)

  • Individual and their data store (Personal, Blue, others)
    • 1. Vendor Relationship management
    • 2. Data aggregation Markets (e.g. Arbitron)
    • 3. Infomediary Model (e.g targeted advertising based on data in container


What can (and should) PDEC do better?

  • What are we doing to educate people?
  • Telling stories that show value
  • What are the choices (e.g if I don’t want FB to have all my data…”
  • What are the bridge strategies from the business model we have now to this brave new world of the PDEC?
  • Define what would Level 5 on the Capability Maturity Model look like for PDEC
  • Define the steps that would have to be taken to get to Level 5
  • Highlight specific examples of features that accrue to the PDEC
  • Work on a publications page
  • Create a “You know you are a PDEC candidate if…” page