Online Trackers and Advertisers That Use Them

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Session Topic: Online Trackers and Advertisers that use them

Tuesday 4D

Convener: Hyon Lee

Notes-taker: Hyon Lee

Tags for the session - technology discussed/ideas considered:

Trackers, Advertisers, ISP, PII, Personally Identifiable Information, Ad Network

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:

Discussed what Online Trackers were and how Advertisers use them.

Not much can be done other than completely block information (cannot throttle the amount of information), as the trackers and networks invalidate the entire request if the information is tampered with.

There are talks of ISPs attaching pii to outgoing packets.

VPN/Https might be a way to combat the ISPs.

People are surprisingly open to sharing their information.

The new generation is coming into a world where sharing information is the norm – proper education of the risks may be necessary.