ID correlation (no $) startup architecture & business model

ID Correlation Startup Architecture

Thursday 3G

Convener: Don Cameron

Notes-taker(s): Don Cameron

Tags for the session - technology discussed/ideas considered

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:

• a nonprofit legal entity assumes the architectural space to enforce a sociological relationship between the user and the website.
• the user selects a social media identity whose data footprint is mapped to a psychological representation
• the psychological representation is used as an avatar to portray the user's presence across websites they visit.
• the website may request this avatar (value channel) and target content to the dimensional characteristics that map from the avatar.
• the intended outcome is privacy preserving customization of online experience.
• the user is in a position to proactively derive value from data that is operationalised according to their ownership and control.
• a record of connection between avatar and website persistd as a public data point and used to map culture across the net (value channel).