ID correlation (no $) startup architecture & business model

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ID Correlation Startup Architecture
Thursday 3G

Convener: Don Cameron

Notes-taker(s): Don Cameron


Tags for the session - technology discussed/ideas considered


Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:

  • a nonprofit legal entity assumes the architectural space to enforce a sociological relationship between the user and the website.
  • the user selects a social media identity whose data footprint is mapped to a psychological representation
  • the psychological representation is used as an avatar to portray the user's presence across websites they visit.
  • the website may request this avatar (value channel) and target content to the dimensional characteristics that map from the avatar.
  • the intended outcome is privacy preserving customization of online experience.
  • the user is in a position to proactively derive value from data that is operationalised according to their ownership and control.
  • a record of connection between avatar and website persistd as a public data point and used to map culture across the net (value channel).