Go To Market PDE 2
Title: Personal Data Ecosystem Go to Market Part 2
Session: Thursday, Session 2, Space M
Convener, Note Taker:Kaliya Hamlin
iOS Safari Android Chrome Windows Explorer ______ Mozilila
Facebook SSO environment across everything
Talking about new Chrome OS - you login to the computer and it brings all your stuff from the cloud down into the system and knows who you are.
Hold Users REal IDentity in master directory.
ChromeOS you sign into book marks etc.
Back into very fabric the OS knows who you are.
PDS - personal data store
- Hard drive of iPhone - I have control
User-Adoption use phone and browser
Version of the truth - per roll
“Anonymous user” - Dependent / Indpendent
- A quote from facebook - We believe that data wants to be unified.
Silhouette and Pattern Detection - Permissioned Research.
PDS is an abstraction - collection of data across many things
- How do you connect and have control.
Start with easily collectable things
- Transaction graph - credit cards - member/customer
- Things I own and buy
Services I use
Social graph “I know this person”
- Where I go
- Who I know
- Where i go
Transaction graph - I connect to each of the things I am a customer of
Not enough to make graph
- Portable and Private
- Social & Interest
- Transactional - things I own and services
Display Advertising ecosystem because none of this data is surfaced to the user.