Go To Market - PDE
Title: Personal Data Ecosystem “go to Market”
Session: Thursday, Session 1, Space A
Conference: IIW-11 November 2-4, Mountain View, Complete Notes Page
Convener, Note Taker: Kaliya Hamlin
This session was a conversation with people considering options and ideas. These were from hand written notes.
Do we really listen
We think it is logically appropriate
People who make market are not here
Support problem set
“tricking users” - no one joined FB to do web SSO
What is user experience? additional features and functionality
Features and Benifits - what has internet done for me lately.
Give people something valuable include PDS as well
Expose benifirts of PDE people and organizations
Gradually get there
Data in US is free-for-all
give info ---> you get
what do people find valuable - groupon
Marc - driving forces human needs
- Connect
- Feel safe
- Get Recogintion
all from people you trust
Are we solving a problem that doesn’t need to be solved?
Groupon “saving money” - we have the worst unemployment in a long time
Benifits them - home safe enough to eat. this feeling people don’t have on the web. Control Self Sufficency
Mobile what is transformative experience
Sarah - Back up your data (Moze & Carbonite) Make it happen
Sam - look at additional benefits, Solve problems that there are no solutions for yet (without making the existing suboptimal)
Ability build special APIs social data - where is it now
Monica - Things I wouldn’t share with everyone. Woman walking home alone at night can share geolocation with spouse at home. Tracking spending and directing dollars. Only comfortable with self and close people sharing.
Dave - msft
- Antique Road show - what is it worth
Wendell - all of this is happening
- All big online systems, all events, monetize and change experience
- Compensated
- Better user experience
Asside comment about how to make a lot of money - do a Small industry trade association press - 1,000 of dollars
There are two kinds of stuff people have
- is that they consciously articulate this is done today with an interest managers
- the trails that you travel.
These are set up to target adds against
See the semantics of all this
Jay - additional added power of the equals sign
- IdM place holder if we add something to it - (IdM + N) * user adoption = ROI
Save money - social event -> participate in & share/relate
Online -> offline
Cambells Soup: 1-2 reports a quarter - on how soup for example was selling on the shelves.
When scanners came in you could get a daily report because the scanners were ubiquitous
Who are these people actually walking into the store?
can we find out in a privacy appropriate way? can we track “conversions” search -> purchase.
if we do this the wrong way we live in a police state.
Google/MSFT health vault -> Start storing other stuff?
Adam Larson - person in the middle and integrate
One company and technology?
Thing - phone, browser “on top of” Phone operating system
-- Smarter purchasing process
conversation between me and vendor
what my friends bought
Friends and social groups.
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Brett.- We are not eyeballs - Holo go through consumer. Behavior me -> yahoo! this data is better then
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My Wallet with my permission Ghostery - sends beacons bugs Right now there are funnel Advertising
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Beacon site - triangle current aggregated raised in quality Behavior physical world stuff in wallet.
