Failed Identity Businesses

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Conference IIW8 Room/Time: 7/E

Convener: Chris Lunt

Notes-taker: Chris Lunt

Attendees:

Technology Discussed/Considered:

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:

  • Solving a problem people will have is a poor foundation for a business
  • Consumers cannot be sold Identity services; it’s too abstract
  • There is more profit in capitalizing on users misconceptions