Failed Identity Businesses
From IIW
Conference IIW8 Room/Time: 7/E
Convener: Chris Lunt
Notes-taker: Chris Lunt
Attendees:
Technology Discussed/Considered:
Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:
- Solving a problem people will have is a poor foundation for a business
- Consumers cannot be sold Identity services; it’s too abstract
- There is more profit in capitalizing on users misconceptions
