Do not track! It won’t work!
Session Topic: Do Not Track, It Won’t Work (T4N)
Notes-taker(s): Mark Atwood
Tags for the session - technology discussed/ideas considered:
privacy, tracking, advertising
Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:
wont work, why?
David Forbes: a simple matter of practicality
cant think of a business model, where nobody can track
the liability is too great
we cant control application providers in an ecosystem
we can't pay for these things without advertizing
if you removing advertising, there will not be the money to biuld things
if behavorial tracking is 5% of advertising now, why not 0%
say you're a high quality content site, and doing internal tracking
keeping track of behavirial data, say i keep going to the health content.
q Kaliya, wants to know from the technology side why it wont work
a companies will take it to the limit
a where is the limit, where do we stop logging
q what does Do Not Track mean?
- in one session
- over time, in the same website
q what will the default be?
differnece between in-browser, cookie whitelist, vs 3rd party do not track
how does this relate to deep packet inspection?
self regulatory model, different advertising networks
legal model, with FTC dictation
do not call - most successful FTC action in history
85% of US household numbers opt'ed in their landlands
this is the inspiration for Do Not Track
but its very clear, its a phone number
on the web, its much more amorphous.
mutliple devices, accounts, browsers
world of warcraft?
what have we done that pissed off so many consumers?
consumers are more aware
enough people feel this is creepy that congress is aware of the issue
this is the business model that the net was built on?
how can we make "do not share with 3rd parties" work for users?
The Personal Data Ecosystem, asked FTC for everything
- beccones, cookies, fingerprints, spyware - gone
- the data doesnt go outside the business
- the users gets access to their own data
- companies have to ask me for my data, instead of stalking me
how do we stop people from just going offshort
bad actors could be put on google's malware list
users want visibility and correctiblity into their data trail
good advertisers will want it to, because they get better data
data lockers can anonymize the users
advertisers ARE interesting in identity, for conversion tracking
what does "identity" mean, anyway?
what is the impact of AdBlock
is is the problem "do not track" is trying to solve
the harm argument is the wrong argument
but stalked women would disagree
its asserted that a completley transpartent society is not good its good for the very privilaged, bad for everyone else
"I live in Tennessee, if my neighbors learn I'm Buddhist, nobody will talk to me".