CRM + VRM Branding for Consumers and Developers
From IIW
Session Topic: Branding VRM for Consumers, and Developers
Thursday 5F
Convener: Micah MC
Notes-taker: Micah MC
Tags for the session - technology discussed/ideas considered:
VRM, Social Networking consumer’s developers
Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:
- calendar + contacts were the killer consumer apps
- affinity vs direct advertising. Internet in not apt at affinity
- sustainability
- Ads have shaped culture. Ad tech has not
- Own (much larger) vs buy
- Millennials, Millennials, Millennials…
