CRM + VRM Branding for Consumers and Developers

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Session Topic: Branding VRM for Consumers, and Developers

Thursday 5F

Convener: Micah MC

Notes-taker: Micah MC

Tags for the session - technology discussed/ideas considered:

VRM, Social Networking consumer’s developers

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:

  • calendar + contacts were the killer consumer apps
  • affinity vs direct advertising. Internet in not apt at affinity
  • sustainability
  • Ads have shaped culture. Ad tech has not
  • Own (much larger) vs buy
  • Millennials, Millennials, Millennials…