4th Party Provider Brainstorm
From IIW
Convener: Julian Gay Notes-taker(s): Judy Clark, Julian Gay, Doc Searls
Tags for the session - technology discussed/ideas considered:
- 4th Party
- Agency
- Advocate
- Customer
- Consumer
- Representation
Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:
4th Party definition = product or service that helps individual intentionally engage with other parties (e.g. Businesses) Has a ethical obligation to act on behalf of the user/customer (agent or proxy) (Aggregators not necessarily 4th party – no ethical obligation)
Pure 4th party = customer pays
Enterprise benefits in becoming 4th party provider: loyalty increases, long term relationships increases and churn (?) decreases
(written notes transcribed by Heidi)
