The Business Imperative of User-Driven Data
User Driven Data is better for Business. WHY?
User-Driven: Owned, originated, voluntary information sharing
"Why voting is better than a dictatorship" - Marketplace going through this growth process now
Where is the leverage for driving adoption?
Business behavior must be better.
- How they use our data - How they interact with us
- Less guesswork - Cost savings - Accuracy - Data Entry - Security - Less adversarial - Move to "conversation" - Better relationship/trust - Better business intelligence - (Need vertical-specific vases...) - Enable visibility on future plans - Less M.L.U.T. when intentions are known (is M.L.U.T. correct? Can't read my own handwriting! - dcd) - Aligned incentives