How Can We Detach Users from CENTRALIZED Social Media?

From IIW

How do we detach users from centralized Social Media


Wednesday 8L

Convener: Matt Vogel (@yadablokchain) (yadacoin.io)

Notes-taker(s): Cameron Boozarjomehri (@cboozar)


Tags for the session – technology discussed/ideas considered:

Social Media

Decentralized Technology

Decentralized Identity

Identity vs Pseudo Anonimity



Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:


  • What is “Social media” Beyond the great data powerhouse (Facebook, twitter, etc)
    • A space for interaction and sharing that is as close to real world interaction as possible
    • This includes the opportunity to interact “without identity” that we don’t always know or need to know whose we are talking to
    • The need to move away from algorithms for something more “organic”
    • Penetrating “Walled gardens” for a distributed share everywhere ecosystem
      • Comparison of most natural to most curated (In Person -> Text -> email -> Facebook)
      • It is important to understand there is a “cost” to sharing
        • Social costs
        • Economic costs
        • Interaction & attention
  • What is “Decentralized Social Media”?
    • Moving away from centralized content moderation to a more adhoc community approach
    • Moving toward freely shared content and “organic engagement”
  • Moderation should be incentivized by the community in a bottom up approach
  • Control of the interface and what is displayed should be a conversation between the individual and the organization
    • Social media moderation impacts how we experience
    • Context is critical to how a platform operates
      • Transparency is a product of an understood context
      • You must make it clear to any user why they are seeing what they are seeing either through notification or controls (both of which must be accessible)
      • Empower users by giving them control over how they consume content so that context becomes explicit