Domains of Idenitty - Book coming out - 1) overview of it 2) help me figure out how sell more/share it widely
Domains of Identity: Book Coming Out – Overview & Help Me Figure Out How to Sell More/Share it Widely
Session: 9A
Convener: Kaliya Young
Notes-taker(s): Kaliya Young
Tags for the session - technology discussed/ideas considered:
Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:
SESSION ENDED Early :) contact me if you want to connect about this kaliya@identitywoman.net
Sharing about Domains of Identity Book
IDPro Group
What is success and how many books I have sold
A million books?
Who is going to buy the books.
Best channels
Best Target audience.
IAPP
Webinars - for folks to learn about the work.
Good way to promote.
Virtual Book Tour -
Good for decision makers.
The think that keeps jumping out of me.
- Devolves into access and authorization.
- used to the design pattern of Centralized IAM systems.
To do the work to get the attention to sell the books.
Channel sales. If I have to sell a million widgets. If I have 10 channels and they each do 100,000.
Sometimes that can off load part of the daunting task.
What would have to be true to be comfortable with number X.
Awareness is not linked to “sales” low awareness
Effective Targeting.
Those who are deep into the practice.
CISO
ISO
RightsCon
Kayode had read it a year ago.
The Domains of Identity - define the channels.
Business, Gov, How to market to the different groups.
Kim Hamilton’s work with the EDU task force.
Segment audience and develop selling point.
Finding the channel to reach them.
Consultant - who help you sell a book.
What is the benefit of the book?
Will any part of the proceeds go to a charity.
Aligning myself with a cause.
