Creating Trust At Scale – In the Sharing Economy (Why do we let strangers stay in our homes?)

From IIW

Creating Trust at Scale

Wednesday 5D

Convener: Matt Muller

Notes-taker(s): Matt Muller, Jestlan Hopkins

Tags for the session - technology discussed/ideas considered:

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:

TOPIC:

Creating trust at scale in the sharing economy

Why do we let complete strangers stay in our homes?

QUESTION 1

What trust problems are organizations legitimately attempting to solve through the collection and use of identity and reputation data?

QUESTION 2

What are the most important aspects of reputation and identity to leverage in the sharing economy, which will allow organizations to maximize contextual benefit and minimize discrimination?

QUESTION 3

At present, the main way we quantify reputation is through one-dimensional, numeric ratings. How can we add more context to this system?

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