What do Women Want?
Convener: Lisa LeVasseur
Notes-taker(s): Lisa LeVasseur, Marion
Tags Gender, Women, Personal Data Ecosystem
Hypothesis: Women’s needs/values/ expectations of what PDE’s can enable are different from men’s
Purpose of Session
- Open a dialogue for understanding women’s expectations regarding PDE-enabled services.
- Share this information to developers in the PDE space, because there may be opportunities.
- Auto Form Filling for me and my family
- Solutions must recognize that certain tasks are time sensitive
- Populating the PDS has to be painless
- Don’t make a new task for me
- Remember me, but
- Tell me what you’re doing (details, please)
- Be trustworthy
- Ask for my permission
- Customer Service should actually work
- I’m suspicious of sites that aggregate too much of my information
- I want to aggregate things myself within the safe confines of my PDS
- I’m wary of bank services
- If I’m going to put all my and my family’s stuff in a PDS, it had better be secure (like military grade security)
- I want to get vendor recommendations (reputations) from my social graph not strangers
- Especially from my female community (My Village)
- I want intelligent sharing to My Village, but I want to retain control and be in the loop
- To confirm
- I want easier ways to share and/or solicit feedback from My Village
Easy to Use, Reflects My Needs
- Technology should be smart enough to prevent me from accidentally torpedoing myself.
- And should be forgiving if I do.
- Technology should support my multi-tasking behavior
- Tasks are often accomplished in an interrupt driven fashion,
- Work with organic, non-linear task completion in mind
- My priorities “algorithms” have MANY factors and are deeply ingrained in my head; hard to instruct other people and services about.
- Often, I’d rather do it myself.
A Wife or Personal Assistant
- Calendar help and automation
- Supply Calendar – when I need to re-stock stuff
- Schedule Calendar – what I’m doing
- Automatically produce a journal/archive/historical reference that I can consult.
- Help me understand how I spend my time
- Weekly spending summaries,
- Activity summaries, etc.
- Help me not waste my time
- We want things to be more like people.
- We don’t want more ways to manage things
Women represent a superset
Solutions should be designed not just by men
Women want things to be more like people
Women are not only interested in managing things; women want:
autoform filling for the entire family
trusted bill pay service; banks not considered trustworthy
remember me with permission, detail and trust
forgiving tech and pre-emptive
support multi-tasking in time and space
-dont trust services that aggregate information; women are skeptical. Women want the option of aggregating themselves within their own private domains
-have algorythms in their heads- they are variegated and they factor in their priorities
-want vendor reputation that is overlaid on social graphs especially within the female community (the my village concept)
-easy opportunity to share and get feedback from ones own village
-smart sharing and social graphs along with sole control
-want to be kept in the loop
-want what has historically been embodied in the image of a "wife"-- a holistically supportive, keep every detail of one's life in order and ever moving forward toward achievement and completion:
supply wife, scheduling wife,
-a calendar that works through female cognition
-a dashboard with summaries of spending
-a way to help me not waste time
-a weekly reflection and summary of activities that can/should/should not "carry over"