Personal Data: what’s the state of things today?

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Session Topic: What is the State of Personal Data Today? (T5A)

Convener: Mary Hodder

Notes-taker(s): Mary Hodder

Tags for the session - technology discussed/ideas considered:


Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:


The State:


  • mostly controlled by companies


* innacurate
* shallow or poor approximation


  • undervalued / undermonitized


  • higher education sorts of customers: students, professors, staff - biz practices ?
    • preserving work of scholars

      • piles of paper
      • science works has 1000 author papers now




Do we have something we can do about encrypted data being passed between say


EX: yelp and facebook.. when they are passing our data and yet we don't have transparency into it


Do we have a right to know what is there?




WHAT WOULD WORK: 
*future value - share potential

    • potential

    • market value.. quantified leads

    • predictive
    • intentions of people
    • 
* patterns
    • 
* symbols




WHAT DO WE NEED:


  • more user research (usability)

  • visualization methods for data

  • metrics
* transparency

  • tools, technology & law


* strategies on minimization of impact 
* user control 
* context management 
* data sharing standards


  • trust frameworks (lots of little ones)




USER PERSPECTIVES ON PERSONAL DATA ONLINE:


  • irrational

  • depressed


* in denial


  • hopeless

  • no where to hide

  • angry "shoot the messenger"


STRATEGIES OF MINIMUM IMPACT: 
* cookie canceling


  • simple concrete, meaningful, visual


* common data leakage  models - how much, from where, etc 
* where is rearch
-- statistical analysis == privacy
-- combinatorial insights




NOT WORKING:


  • scare tactics to make users more aware (privacy advocates do this)